july, 2014


Shake the World an amazing journey

Event Details

Shake the World, wear the bracelet. An amazing journey of social entrepreneurship, branding and partnerships.

Shake the World is a SA-NL fair fashion brand founded during the World Cup 2010 with an orange beaded fair trade bracelet sold to Dutch soccer fans. This became a massive media hit and since then we sold almost 500.000 bracelets worldwide that were proudly produced by over 1000 female crafters in KZN earning an additional income to lift them out of poverty.

All of this was accomplished in a social entrepreneurial approach and through public private partnerships with our NGO partner Africa Ignite, Government (SA-NL- CBI) , Fashion (Edgars), other corporates all adding their value to the movement. Without a marketing budget we managed to inspire millions of people around the world with our social awareness and guerilla marketing campaigns leading to massive free publicity also by our media partners like SAfm.

We believe social branding is the future and we like to tell you more on our mission to become the most likeable social brand. In our session we will look back on our turbulent and inspiring journey, but moreover we hope to go forward to explore how we can work together and can create (long term – brand) value for our organisations, women and the world! So please join our session and come to collect your collectors item bracelet!

Participation: Limited space available; please enquire to RSVP@departmentofdesign.nl

Parking: Information may be foundĀ here.



(Friday) 11:30 AM - 12:30 PM


Department of Design

8 Vrede Street, Gardens 8001 Cape Town, South Africa


Department of Design