Volvo Ocean Race (2017)

The Volvo Ocean Race organises stopovers in 10 countries on all continents. Cape Town is one of the stopover destinations. It is an around-the-clock pursuit of competitive edge and the ultimate ocean marathon, pitting the sport’s best sailors against each other across the world’s toughest waters.

Two Dutch boats, Akzo Nobel and Brunel, compete in this year’s race. The Race is a huge media event, attracting millions of people, especially in the stopover ports.  

A total of 2.4 million people visited the Race Villages in the previous edition, to get a first-hand taste of the race. Millions more followed the action on digital platforms. This time it will even more visible and prominent through improved online messaging and with a newly imagined experience at the Host Cities and more live updates from the boat than ever.

Different from previous VOR challenges, this year’s race puts sustainability at its heart and focuses on taking action to help ‘Turn the Tide on Plastic’.

The VOR adopted United Nations Environment’s Clean Seas Campaign about the rapidly growing and critical problem of plastic polluting the ocean. There are three pillars to the Volvo Ocean Race sustainability strategy:

Change behaviour. To minimise the race’s own footprint with a particular focus on reducing and where possible eliminating the use of single-use plastic by the teams, and in the Race Villages

Awareness. To maximise the race’s impact using its global communications platform to spread awareness, an educational and science program to change views.

Legacy. To leave a positive legacy wherever it goes, through many actions but in particular the creation of Ocean Summits to bring together science, government, sport and business, with an objective of getting attending parties to commit to new positive actions in this area.

 

The Dutch trade mission, incoming during the VOR, focuses on water and ocean Sustainability by providing a platform that supports

Dutch businesses in connecting with South African stakeholders. Our mission is to collaborate on innovations in water by working

together to co-create solutions for a climate resilient society.

 




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